Because of Dell’Arte... I booked this commercial.

By Christopher Lueck

Thanks Daniel Stein!

But in the big picture this PSA urging parents to navigate invisible barriers toward openly talking to their kids about sex is not that big of a deal.

The big deal thing I learned at D’A (which the commercial is representative of) was how to create. How to not just be creative, but to be a creator. And this goes not only for creating art - it’s also for creating life, creating community, relationships, and just plain creating things I like.

I am working now on creating my life from my heart. I’ve done a lot of brain creating in the past. Now I want to bring the heart, intuition, and in-the-moment living I learned on stage and in the studio to “the real world.” It's interesting. After 15 years of performing, I now run an ad agency in New York City with my wife. We work with commercial theater productions and nonprofit theater companies - designing their posters, building their websites, booking their ads, and marketing them overall. It's a lot of fun, but it's a ton of work. More work than my big, smart brain can handle.

About two years into working at the agency all my usual tricks were used up and while business was good and growing, I was exhausted. All the tools I had used in the past to get things done were spent and actually ineffective. My wife and I realized we needed some new ways of approaching the work and challenges other than working hard on them. It was then that we began to draw upon the feeling of creating in-the-moment, be it on stage or in the studio. The ease of just doing. The joy of discovering. The beauty of knowing without thinking. The power of the mask. The flow of it all. Connecting with people. We remembered to breathe. We took off our shoes.

We asked “How can that stuff happen in an office? How can I allow myself that joy and freedom in a suit-and-tie-style ad meeting?”

We are not there yet. But we have started to drop the things we thought defined us. We continue through difficult moments. We trust the process. We are creating, not just working.

All that, is shit I learned at Dell’Arte.


Christopher Lueck has been an educator, copywriter, artist, entrepreneur, and an award-winning clown. As diverse as all of those seem, they are deeply linked by creativity and the business of shifting people’s point of view. Whether through teaching, advertising, or laughter, Christopher is driven by discovering creative ways to inspire people to see things differently. He has a MA in education from NYU and a BFA in acting from Brooklyn College and is a graduate of The Dell’Arte School of Physical Theater. Currently he is the Creative Director at the Pekoe Group. 

www.thepekoegroup.com